Audiolab sells premium audio and home theater equipment. They had a large email list, strong local customer base, but needed help re-engaging their online shoppers meaningfully.

When your AOV is four figures, a standard Abandoned Cart flow isn’t going to be enough. We worked with Lisa Robin to find a strategy to educate, convert, and retain young couples looking to take the next step.

The goal was to completely rebuild the lifecycle program around the customer journey while creating an email experience that felt consistent with the Barks & Brownies brand.

The goal was to create a more consistent, integrated email and SMS program that could activate RAD Roller's existing audience, improve deliverability, and support sustainable DTC growth.