ECORA · HOSTED BY STARTUP CPG
Your Q4
success plan.
A holiday plan that goes beyond the next promotion.
Email and SMS planning for CPG brands, from holiday campaigns through the New Year.
THE OVERVIEW
Make the busy season
work harder.
You don’t need to rebuild everything to make progress. You need to know what matters next.
In this Startup CPG workshop, eCora founder Evan Corliss walks through email and SMS planning for the holiday season. The conversation moves from the Q4 game plan into practical questions about pop-ups, abandonment flows, campaign testing, deliverability and creative.
It’s a useful replay for CPG founders and marketers looking for improvements they can act on, with audience Q&A and examples from Black Friday and Cyber Monday campaigns.
WHAT YOU’LL TAKE AWAY
Less guesswork.
A more useful holiday plan.
Find the gaps before adding more campaigns.
Explore pop-ups and abandoned-cart and browse flows, plus questions to ask when comparing Shopify Email and Klaviyo.
Choose a test with a clear purpose.
Review ideas for testing sender name, content length and discount depth. Pick what is relevant to your audience rather than changing everything at once.
Keep deliverability in the conversation.
Look at the session’s discussion of spam-folder placement and the metrics to watch alongside your holiday calendar.
Plan beyond the Black Friday send.
See creative examples and the role of plain-text messages, then consider shipping deadlines and retention through the rest of the season.
MEET YOUR PRESENTER
Strategy meets
the day-to-day work.
A conversation for CPG founders and marketers, hosted by Startup CPG.
Evan Corliss
FOUNDER · ECORA
Email and SMS strategy for ecommerce brands, with a practical perspective on the holiday season.
START WITH THE FOUNDATIONS
New to email & SMS?
Watch Evan and Klaviyo’s Caleb Donovan cover the essentials in our 101 workshop.
Explore Email & SMS Marketing 101 →PUT IT TO WORK
Want to talk through
your own account?
We’ll help you see where your email and SMS program has room to improve, and where eCora could help.
Get a free auditShare your details, then book a discovery call to receive your audit. No obligation to hire us.
See the work beyond
the workshop.
Read Klaviyo’s story on Gourmet Gift Baskets and eCora for another look at lifecycle marketing in practice.
Read the client story