ECORA × KLAVIYO · HOSTED BY STARTUP CPG
Email & SMS
Marketing 101.
Build a better path from first purchase to repeat customer.
A practical workshop for CPG founders and marketers who want more from their email and SMS channels.
THE OVERVIEW
You got the first order.
What happens next?
A welcome email, a timely reminder, a reason to try something new. The next purchase often starts well before someone returns to your store.
In this Startup CPG workshop, eCora’s Evan Corliss joins Klaviyo’s Caleb Donovan to walk through the building blocks of an email and SMS program: the flows to prioritize, the campaigns worth sending, and the details that help customers stay engaged.
The session brings together Klaviyo benchmarks and examples from eCora’s client work. It’s a useful starting point if you’re building your program, reviewing what’s already running, or figuring out where your team should focus next.
WHAT YOU’LL TAKE AWAY
A clearer plan for your channel.
Know which automations to tackle first.
See how welcome, abandonment, replenishment and subscription flows fit into the customer journey, with examples and practical improvements to look for.
Make the creative easier to act on.
Look at common email design mistakes and the choices that can make a message clearer for the person reading it.
Give your campaign calendar a purpose.
Think beyond the next promotion. Explore how launches, product education and seasonal moments create reasons to show up in the inbox.
Connect the channels without exhausting the list.
Consider segmentation, deliverability and the role of SMS alongside email. Finish with the session’s 30-day action plan.
THE PEOPLE BEHIND THE SESSION
From the platform.
From the day-to-day work.
Presented by eCora and Klaviyo, in conversation with Startup CPG.
Evan Corliss
OWNER · ECORA
Email and SMS strategy, with examples from real client work.
Caleb Donovan
PARTNER MANAGER · KLAVIYO
A platform perspective on lifecycle marketing and benchmarks.
Quinn Sullivan
HOST · STARTUP CPG
Guiding the discussion for CPG founders and marketers.
PUT IT TO WORK
Want to talk through
your own account?
We’ll help you see where your email and SMS program has room to improve, and where eCora could help.
Get a free auditShare your details, then book a discovery call to receive your audit. No obligation to hire us.
See the work beyond
the workshop.
Read Klaviyo’s story on Gourmet Gift Baskets and eCora for another look at lifecycle marketing in practice.
Read the client story