Client Success
From B2B to B2c, Hospitality to eCommerce, we have a proven track record for helping brands untangle their data, engage their customers, and drive real revenue growth.
Case Study
How we’re helping a legendary New England eCommerce brand streamline their operations, dig into their customer data, and revitalize their lifecycle and retention efforts.
Step 1. Acquisition
We optimized their pop-ups through A/B testing of messaging and display logic, which increased new subscriber acquisition by over 4x.
This new wave of subscribers primed us to now focus on their welcome flow…
4x
New Subscriber Acquisition
Year-Over-Year
Step 2. Conversion
Once we boosted their signups, we focused on fine-tuning GourmetGiftBasket.com’s welcome. From timing to subject lines, we put each message under the microscope and identified huge opportunities.
Though improvements continue to be made to this day, their welcome emails now generate over $5/recipient, and has increased revenue over 11x vs their previous welcome flow.
What’s even better: we were able to increase the revenue while also decreasing their welcome offer from 20% to 15%, reducing CAC and improving profitability.
11x
Welcome Flow Revenue
Year-Over-Year
Step 3. Retention
We’re now focused on retaining all these new customers. The primary KPI is to increase the percentage of one-time buyers who become repeat buyers. We’re focused on multiple things:
Perform rigorouse AB testing on all lifecycle flows like abandoned cart, post-purchase and win-back.
Use Klaviyo Advanced Analytics to implement RFM Segmentation, perform a deep cohort analysis, and lear more about what makes their best customers tick.
5x
Post-Purchase Flow Revenue
Year-Over-Year
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